Our governance

The executive committee

Julien
Brun

Chief Executive Officer

Julien Brun began his career in the world of video games at Ubisoft, then joined La Française des Jeux, where he was instrumental in creating the online gaming and lottery activities on the Internet.

Passionate about sports as well as the gaming and entertainment sectors, he joined Kindred Group in 2008 as Marketing Director for Southern and Western Europe, before becoming General Director of the French subsidiary in 2011.

In 2017, Julien joined Betclic Group to revitalize the French champion as Commercial Director. With his expertise and leadership, he was appointed Operations Director in 2019, responsible for Product, Marketing, and Commercial, a position he currently holds.

Xavier
Guéry

Xavier
Guéry

Chief People Officer

Xavier Guéry began his career in 1997 at Sopra Steria. In early 2004, he became Deputy Director of Human Resources for Castorama until 2007. That same year, he founded Alias Human Resources to support executives and managers in the development of their companies. Then, he joined But as Director of Information Systems, before becoming Director of Human Resources for the Darty Group. He took the position of Director of Human Resources for the Vivarte Group in 2018, before joining Betclic a year later.

Benoît
Mérel

Benoît
Mérel

Chief Technology Officer

Benoît Mérel started his career in 2005 at AXA. He initially managed the IRIS project, before taking over the Reporting and Analytics department for five years. In 2013, he became Head of the Business Intelligence department and completed his journey within the Group as the Director of the Data Innovation Lab Engineering.

In 2016, Benoît became Deputy General Director of La Parisienne and Director of Technology & Transformation, thus joining the Executive Committee of the company. In 2020, he joined Betclic as the Director of Technology.

Benoît Mérel started his career in 2005 at AXA. He first led the IRIS project, before taking over the Reporting and Analysis department for five years. In 2013, he became Head of the Business Intelligence department and finished his journey within the Group as Director of the Data Innovation Lab engineering.

Albin de Beauregard

Chief Finance Officer

Albin de Beauregard began his career at KPMG and then within the TF1 group. He also spent nearly 10 years at the Kindred group (notably the owner of the Unibet brand), where he led the integration of Eurosportbet in 2011, before becoming the group's financial director in 2016.

He joined Betclic in 2025, after spending five years as the financial director of Pixel United (Aristocrat), one of the world's leading mobile gaming companies. He was responsible for the overall financial strategy and notably oversaw the integration and development of several international studios. Albin has over twenty years of experience in finance, strategy, and transformation, primarily in the tech and video game sectors.

Benoît
Mérel

Chief Technology Officer

Benoît Mérel began his career in 2005 at AXA. He initially led the IRIS project before taking charge of the Reporting and Analysis department for five years. In 2013, he became Head of the Business Intelligence department and ended his journey within the Group as Director of Engineering at the Data Innovation Lab.