Betclic devient partenaire du tournoi Pekao SA Polish Basketball Cup

Betclic becomes the official partner of the Pekao SA Polish Cup 2026, the men's basketball tournament. This partnership encompasses a wide range of sponsorship and communication activities around one of the most prestigious basketball events in the national calendar.

The Pekao SA men's basketball Cup is one of the most important events of the season on national courts. The tournament will feature eight of the best teams from the ORLEN Basket League: WKS Śląsk Wrocław, AMW Arka Gdynia, Energa Trefl Sopot, King Szczecin, Górnik Zamek Książ Wałbrzych, Dziki Warszawa, Legia Warszawa, and Orlen Zastal Zielona Góra. For four days, Sosnowiec will become the center of Polish basketball.

As part of this partnership, Betclic will ensure maximum visibility of its brand within the tournament venue. This presence will be a key element of the event's visual identity, and the collaboration will be enhanced by joint communication actions on digital platforms. This will include the creation of content in collaboration with web content creators and an active presence on social media.

The semi-finals and finals of the Polish Cup will offer supporters the chance to participate in a contest with a significant prize, sponsored by Betclic. Participation is conditional on holding a ticket for the match and being present in the hall at half-time, when a randomly selected supporter will attempt a shot from the center of the court. In the semi-finals, 50,000 PLN will be awarded for each basket scored, while in the finals, the stake will reach 100,000 PLN.

« We regularly engage in numerous sports and events, supporting both championship matches and major tournaments. We are therefore particularly excited to be present at the Pekao SA Polish Cup, the basketball venue. In deciding on this partnership, we thought about what we could offer fans in a unique way. We chose the now legendary half-court shot. We hope that the lucky winners will make the basket and leave not only with a prize but also with an unforgettable memory », said Bartłomiej Płoskonka, CEO of Betclic Poland.

« Fans have been looking forward to this competition since the beginning of the year! At the final of the Pekao SA Polish Cup, they will once again have the chance to win up to 100,000 PLN. All of this is possible thanks to our partnership with Betclic. We are thrilled to be able to share the excitement of basketball with you in Sosnowiec. We also hope to witness a successful half-court shot. Last year, we were so close! », said Łukasz Koszarek, president of the Polish Basketball League.

Thanks to its partnership with the Polish Basketball League, Betclic is expanding its sports sponsorship into a new discipline. The brand is the main sponsor of football divisions 1, 2, and 3 of Betclic, as well as a regional partner of the UFC. It has also supported competitions in American football, speedway, padel, and volleyball.