France: Betclic becomes title partner of Ligue 3

Paris, 30 July 2026 – The French Football Federation (FFF) and Betclic are today expanding the scope of their partnership, making Betclic the title partner of Ligue 3 for the next three seasons. Already partners since 2021, the FFF and Betclic are taking a new step in their collaboration to support the development of this new league and boost its visibility among football enthusiasts.

Ligue 3 Betclic: innovation serving football

The creation of Ligue 3 Betclic opens a new chapter for French football. It strengthens an essential level of the football pyramid, where the talents of tomorrow are revealed, where historic clubs continue their development, and where local communities become meeting places for clubs, supporters, and generations of fans.

With the creation of this new championship, the French Football Federation has a strong ambition: to provide long-term support for the structuring and development of Ligue 3 Betclic clubs.

By becoming the title partner of Ligue 3 Betclic, Betclic is aligning itself with this ambition and naturally extending its commitment alongside the French Football Federation. Already a partner of the men's and women's French National Teams, the Coupe de France Crédit Agricole, the Coupe de France Féminine, and the Arkema Première Ligue, Betclic now supports all major competitions organised by the FFF.

This new step demonstrates a commitment to supporting the long-term development of French football and creating more value for competitions, clubs, supporters, and communities.

Betclic will thus support the FFF's ambition to make Ligue 3 Betclic a true laboratory of innovation for French football - already illustrated by the trialling of "Football Video Support", a first in France.

Shining a spotlight on Ligue 3 Betclic

The partnership is built on a simple conviction: a competition grows when it is better known, followed, and talked about. Through its community, Betclic intends to help accelerate this momentum by fully committing itself alongside Ligue 3 Betclic to give it the visibility it deserves and tell its story.

To achieve this, the group will also support Ligue 3 Betclic through a dedicated communication strategy, with the ambition of telling the championship's story differently: through its clubs, its players, but also those local meeting venues where football brings together supporters, volunteers, instructors, and communities every week. So many stories that form the identity of the league and that Betclic, a responsible operator committed to the fight against cyberbullying, will help share with as many people as possible.

Philippe Diallo, President of the French Football Federation

“The creation of Ligue 3 represents a major step in the structuring and development of French football, meeting a strong and long-standing expectation of the clubs. We are particularly pleased to be able to count on Betclic as the title partner of this new championship. Already fully committed alongside the FFF on our main competitions, Betclic is thus extending its support to French football and will help promote Ligue 3 Betclic as an attractive, economically sustainable, and resolutely innovative league, thanks to a new competition format, unprecedented sporting and financial regulations, as well as the integration of new technologies to aid refereeing.”

For Julien Brun, CEO of Betclic Group

“Ligue 3 is a championship where innovation meets the passion of local communities. It is this uniqueness that made us want to go further with the French Football Federation. By becoming title partner, we want to put Betclic's technology and power at the service of clubs, supporters, and regions to allow even more enthusiasts to discover Ligue 3 Betclic and reveal the emotions that make this competition unique.”