Betclic becomes an Official Partner of the Portuguese Football Federation

Lisbon, 3 June 2026 – In a year marked by the 2026 FIFA World Cup, Betclic and the Portuguese Football Federation (FPF) announce a strategic partnership making Betclic the Official Partner of the Portuguese men's and women's national A teams.

Officialised at the Cidade do Futebol, this agreement reinforces Betclic's long-term commitment to Portuguese football as well as the promotion of a more responsible and equitable sporting environment.

This partnership is a natural evolution of Betclic's presence in Portugal. Following its long-term commitment to Liga Portugal Betclic and Liga Betclic basketball, this collaboration brings a national, institutional and emotional dimension by associating the brand with the national teams and the governing body of Portuguese football.

The partnership was officially launched with the campaign 'It is a privilege to support Portugal', broadcast on the digital channels of both organisations.

A reinforced commitment to Portuguese football

This partnership consolidates Betclic's place within the Portuguese sporting ecosystem. While Liga Portugal Betclic anchors the brand at the heart of the national championship, the collaboration with the FPF gives it an institutional, national and emotional dimension thanks to the national teams.

Together, these partnerships illustrate Betclic's desire to play a long-term role in the development of Portuguese football as a strategic partner rather than just a sponsor.

A model already proven in Europe

As the leader in online sports betting in Portugal since obtaining the first legal licence in 2015, Betclic applies the same standards of responsibility and transparency in the country as in all of its European markets.

This partnership is a continuation of a model already implemented in France, where Betclic has been an official partner of the French Football Federation since 2021.

Equal support for the men's and women's national teams

One of the pillars of this partnership is the support provided, from its launch, to the men's and women's national A teams.

This approach reflects Betclic's historic commitment to gender equality in sport, notably recognised by the Equality in Sport Award presented by the Portuguese Institute of Sport and Youth.

This equality will translate concretely into the visibility given to both teams, marketing activations and overall communications.

An operator committed to responsible gaming

Responsible gaming is a central pillar of the partnership.

As the first licensed operator in Portugal, Betclic has dedicated teams that rely on artificial intelligence to detect risky behaviours and constantly provides players with tools such as deposit limits, self-exclusion features and access to specialised services.

Through its partnership with the FPF, Betclic intends to further strengthen this responsible approach.

Protecting athletes and promoting their well-being

Betclic will develop, with the Portuguese Football Federation, several initiatives aimed at protecting athletes and promoting their well-being, drawing inspiration from programmes already deployed in other countries where the Group operates.

The company believes that the relationship between sports betting and sport involves an active responsibility, particularly in the fight against harassment and abuse targeting athletes.

A long-term vision

This partnership is part of a sustainable perspective.

Betclic's ambition is to leave a positive footprint on Portuguese football by supporting national teams, promoting equality, protecting athletes and contributing to the responsible development of the sport.

Over a five-year horizon, Betclic wishes to be recognised not only as the leader in its market but also as a partner of reference for Portuguese football.

Betclic Portugal
'We are extremely proud to join the Portuguese Football Federation and the men's and women's national A teams in a particularly important year with the 2026 World Cup. This partnership marks a major milestone for Betclic. Supporting the men's and women's teams equally from day one reflects one of our core values and will guide the development of this collaboration.'

Portuguese Football Federation
'This partnership brings together two organisations convinced of the potential of Portuguese football. In Betclic, we have found a committed partner who shares our convictions regarding equality, athlete protection and responsibility. This collaboration strengthens the visibility of our national teams and brings the Portuguese people even closer to their national sides.'