Betclic transforms the stadium atmosphere into a sound experience, allowing users to follow the matches without waking those around them

Red Noise helps fans experience the World Cup, even in the middle of the night

Lisbon, 11 June 2026 – On the occasion of the opening match of the 2026 FIFA World Cup, Betclic announces the launch of Red Noise, a sound experience inspired by the atmosphere of football stadiums and designed to allow fans to follow matches played during the night without disturbing people sleeping nearby.

The project combines authentic recordings made in stadiums, audio processing technologies and artificial intelligence. It is available via a limited-edition device as well as on several platforms, including Spotify and YouTube.

Inspirited by the well-known concept of white noise, Red Noise transforms the characteristic atmosphere of stadiums into a continuous and soothing sound experience, creating a more comfortable environment for people who want to sleep while the matches are taking place.

« With a World Cup organised in North America, many fans will be watching matches at two, three or even four o'clock in the morning. We wanted to make it possible for everyone to experience these moments without the fear of waking up their neighbours or the person sleeping next to them. This is how Red Noise was born: a project inspired by the energy of stadiums, designed for the comfort of everyone who shares these football nights », explains Miguel Domingues, Brand Manager of Betclic.

The launch of Red Noise comes at a particularly symbolic moment for Betclic, a few days after the announcement of its partnership with the Portuguese men's and women's national A teams.

This initiative is part of the brand's activation programme rolled out around the 2026 World Cup and further strengthens its bond with football by offering original experiences that bring fans closer to their passion.