Betclic Ivory Coast becomes the official partner of the Abidjan Basketball Club (ABC) for the 2025 season.

Abidjan, 14 March 2025 – Betclic Côte d’Ivoire, a major player in online betting and gaming in Côte d’Ivoire, announces a new partnership with Abidjan Basketball Club (ABC), a multi-titled club and a reference in Ivorian basketball. Through this collaboration, Betclic Côte d’Ivoire strengthens its commitment alongside the Ivorian sports movement and its support for the promotion of local talents.

A strategic partnership aimed at boosting basketball in Côte d’Ivoire

Founded in 1997, Abidjan Basketball Club (ABC) is an iconic club of Ivorian basketball with 18 men's championship titles and 13 women's titles, making it the most titled club in the country. Beyond its record, ABC embodies strong values: excellence, passion, and commitment, principles that resonate fully with those of Betclic Côte d’Ivoire.

By partnering with ABC, Betclic Côte d’Ivoire will support the club in three (3) main areas :

• The strengthening of ABC's regional influence, through close actions to bring the club closer to its supporters and communities;

• The creation of immersive experiences for supporters, with exclusive events and meet-ups;

• The promotion of basketball practice among the public, with a particular focus on women.

TOURE Boubakari, President of the Abidjan Basketball Club explains:
"The support from Betclic Côte d’Ivoire allows us to strengthen our structure and provide our players with the best conditions to excel on and off the court. We are delighted with this new collaboration which also promises to bring a new experience to our fans and the communities we engage with. By joining forces today, ABC and Betclic Côte d’Ivoire aim to give a new boost to Ivorian basketball and demonstrate the success of a partnership between a sports institution and a leading private partner."

A partnership aligned with Betclic Côte d’Ivoire's sports commitment

Already the official sponsor of ASEC Mimosas and a partner of the AGORA through the BETCLIC AGORA LEAGUE, Betclic Côte d’Ivoire continues its commitment to local sports. This new agreement with ABC reinforces its desire to energize the Ivorian sports ecosystem by supporting elite clubs and promoting the emergence of new talents, like players such as Charles Abouo and Hervé Lamizana, who have continued their careers abroad, contributing to the visibility of Ivorian basketball beyond borders.

“Ivorian basketball has immense growth potential and deserves to be further promoted on the local scene. By partnering with ABC, we want to enhance its impact by giving it more visibility among our players and inspiring a new generation of basketball players. This partnership fully reflects our commitment to supporting the development of sports in Côte d’Ivoire and bringing clubs closer to their supporters. ABC is an institution of Ivorian basketball, and we are proud and excited to support it on this journey!” concludes Kadi Kotondi, Country Manager of Betclic Côte d’Ivoire.

With this collaboration, Betclic Côte d’Ivoire reaffirms its role as a key player in sports in Côte d’Ivoire and its desire to contribute to the structuring and visibility of local basketball.