Betclic awarded at the Qualiweb Awards 2026 is deploying an ambitious customer relationship strategy powered by Gen AI.

Bordeaux, 20th March 2026 – Betclic has just been awarded the Qualiweb Trophy for the best digital customer relationship (Leisure category), a benchmark distinction that celebrates the excellence of its customer relationship among all players in the sector.  

Beyond this recognition, this award marks a key milestone in the deployment of an ambitious strategy, based on generative artificial intelligence (Gen AI), now at the heart of the group's customer relationship model. 

By making Gen AI a structuring lever, Betclic asserts a strong conviction: the customer relationship is no longer just a support function, but a strategic driver of performance, differentiation, and large-scale value creation. 

A recognition that validates a major strategic shift 

Awarded annually, the Qualiweb Trophies distinguish companies offering the best digital customer relationship experiences in France. As a sector benchmark, this barometer relies on a demanding methodology of “mystery customer,” based on real-life testing (emails, social networks, forms, chats) replicating situations experienced by users and evaluated against key criteria such as response speed, relevance, personalization, and quality of interactions. 

In this context, the distinction obtained by Betclic validates a successful transformation of its customer relationship model, driven by the integration of generative artificial intelligence technologies. It recognizes the group's ability to combine operational excellence, technological innovation, and quality of experience. 

Gen AI at the heart of a new customer relationship model at Betclic 

For several months now, Betclic has been undergoing a transformation of the user experience of its sports betting application, with a clear objective: to reinvent the entire customer relationship value chain through Gen AI. 

The first step of this strategy, the deployment of its AI Agent