Betclic and UFC Announce Multiyear Partnership Renewal

Bordeaux, February 2, 2026 – Betclic, a leading online sports betting operator, and UFC, the world’s premier MMA organization, today announce a multiyear renewal of their partnership in France, Portugal and Poland as the Official Sportsbook Partner of UFC.  

A 360° Partnership at the Heart of the Fan Experience

Partners since 2023, Betclic and UFC are extending their collaboration with an expanded activation strategy combining visibility, fan experience and innovation.

The partnership includes increased visibility during key moments of UFC events, notably during official weigh-ins, as well as an enhanced presence across the entire UFC event calendar. Betclic players will benefit from premium fan experiences, both on-site and digital, designed to bring them closer than ever to the Octagon.

The collaboration also includes an expanded rollout of content and social media activations, aimed at driving fan engagement - particularly around UFC’s major, must-see sporting events.

MMA Continues to Attract a Growing Number of Bettors

Since the start of the partnership, the collaboration with UFC has significantly increased MMA’s visibility among Betclic bettors, who are following the sport in ever-greater numbers. Already highly popular among bettors in France and Poland, MMA is also gaining strong momentum in Portugal.

MMA on the Betclic app has:

• Entered the Top 10 most bet-on sports;

• Become the fastest-growing sport in France, with an average annual increase of +65% in stakes over the past three years - nearly four times the growth rate observed across all other sports;

• Seen the number of bettors triple.

Among the star fighters who fuel the enthusiasm of Betclic bettors are:

• France: Cyril Gane and Benoît Saint-Denis

• Poland: Charles Oliveira and Khamzat Chimaev

• Portugal: Charles Oliveira and Alex Pereira

Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships, commented "Betclic has been a fantastic partner, and we're excited to build on that momentum with an expanded collaboration. This next phase will create more meaningful ways for Betclic players to engage with UFC, from new fan experiences to deeper content integration. We look forward to continuing to grow the sport together."

By committing to a new multi-year partnership with UFC, Betclic once again underscores its position as a long-term partner of sport, supporting the growth of emerging disciplines and helping engage new generations of fans, particularly those drawn to the world of MMA.