Robert Ruchała and Jakub Wikłacz become Betclic ambassadors. The brand strengthens its presence at the UFC.

2025-09-04 – Betclic has concluded a partnership with Robert Ruchała and Jakub Wikłacz, title-holding MMA fighters who are awaiting their debut in the UFC. As part of this collaboration, the athletes will regularly appear in Betclic's content published on social platforms, and the bookmaker's branding will also be visible on their own channels.

Robert Ruchała is a former fighter of the KSW organization, where he was a two-time interim featherweight champion. He is currently awaiting his debut in the most famous MMA federation in the world – the UFC – where he will face William Gomis on September 6 at UFC Fight Night in Paris. Jakub Wikłacz also has a KSW champion belt to his name. He will make his UFC debut in October against Patchy Mix.

– "I am very happy to join the group of Betclic ambassadors. It is an important moment for me: my debut in the UFC and the beginning of a collaboration with a brand that has supported combat sports for years. I am convinced that together we will bring even more emotions and positive energy to the fans", said Robert Ruchała.

– "My debut in the UFC is approaching, and I know that with Betclic we can prepare many interesting activations. This is an extra motivation for me and an excellent opportunity to share my passion for the sport with an even wider audience. I am sure that our joint actions will bring us a lot of enjoyment", stated Jakub Wikłacz.

– "Robert and Jakub are fighters who have proven their worth within KSW, and they now face a new challenge in the UFC. I am delighted that Betclic sees their potential and wishes to accompany them on this journey. This collaboration will not only strengthen fan engagement but also solidify the positions of both athletes on the international stage", commented Joanna Jędrzejczyk.

Contracts with Robert Ruchała and Jakub Wikłacz have been signed for a duration of one year. As part of this partnership, the fighters will regularly appear in Betclic's productions broadcast on social media, and the brand will also be present on their own channels. Special operations will also be offered to fans, with contests featuring merchandise signed by the ambassadors, as well as the unique opportunity to participate in joint training sessions with the athletes.

– "The collaboration with Robert Ruchała and Jakub Wikłacz is a natural step for us in strengthening Betclic's presence in sponsorship and combat sports. We are happy that, thanks to these joint actions, we can offer fans not only additional emotions related to the fights of Robert and Jakub in the UFC but also unique experiences, such as contests with exclusive rewards or shared training sessions", stated Bartłomiej Płoskonka, Country Manager Betclic Polska.

Robert and Jakub join the group of Betclic ambassadors alongside already renowned creators, such as Tomasz Ćwiąkała, Michał Pol, Footroll, and their octagon colleague, Mateusz Gamrot. The brand also supports some of the most popular influencers in the gaming scene, like Lachu, Paris Platynov, and Piotr "Izak" Skowyrski. In the past, the bookmaker has also supported other UFC fighters, including Karolina Kowalkiewicz and Jan Błachowicz. Since 2023, Betclic has also been the Official Sports Betting Partner of the UFC in the Polish, French, and Portuguese markets.