A Betclic, premiada nos Troféus Qualiweb 2026, implementa uma estratégia ambiciosa de relacionamento com o cliente, impulsionada pela Gen AI.
Premiado nos Prémios Qualiweb 2026, a Betclic acelera a transformação da sua relação com o cliente graças à Gen AI, combinando desempenho, personalização e eficiência em grande escala.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 422 187" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 423 0 L 423 188 L 0 188 Z M 375.83 0 L 0 0 L 0 127.635 L 375.83 127.635 Z M 287.654 40.1 C 292.83 40.1 297.712 35.334 297.712 29.954 C 297.712 25.19 294.111 21.281 289.256 21.281 C 283.973 21.281 278.877 25.832 278.877 31.534 C 278.877 36.298 282.48 40.1 287.654 40.1 Z M 156.125 87.133 C 156.125 95.485 162.049 101.508 171.041 101.508 C 175.921 101.508 181.204 99.714 184.912 96.744 L 183.018 84.267 C 181.844 85.313 179.312 86.598 176.882 86.598 C 174.988 86.598 173.921 85.633 173.921 83.332 C 173.921 82.071 174.24 80.788 178.564 59.883 L 189.901 59.883 L 192.864 45.614 L 181.552 45.614 L 186.034 24.492 L 167.092 32.952 L 164.396 45.641 L 157.194 45.641 L 154.126 59.908 L 161.436 59.908 C 156.685 82.1 156.152 84.431 156.152 87.158 M 91.189 81.323 C 91.811 84.895 93.244 88.274 95.377 91.201 C 99.913 97.44 107.49 101.481 116.533 101.481 C 125.578 101.481 133.822 97.948 140.411 92.246 L 129.686 81.216 C 126.379 84.429 122.03 86.598 117.6 86.598 C 115.013 86.598 112.691 85.74 110.957 84.267 L 134.57 73.721 L 151.857 66.011 C 151.462 62.39 150.239 58.909 148.283 55.84 C 143.881 48.932 135.902 44.354 126.272 44.354 C 108.503 44.354 90.816 59.051 90.816 77.094 C 90.816 78.541 90.948 79.958 91.187 81.323 Z M 125.337 59.239 C 128.539 59.239 131.261 60.55 133.048 62.639 L 107.731 73.936 C 109.277 66.25 117.093 59.212 125.337 59.212 M 282.025 100.225 L 293.444 45.587 L 276.369 45.587 L 264.952 100.225 Z M 317.722 101.481 C 326.927 101.481 334.984 98.217 341.734 91.977 L 331.249 81.191 C 328.181 84.135 323.299 86.571 318.975 86.571 C 313.373 86.571 309.131 82.235 309.131 76.64 C 309.131 68.073 317.59 59.214 326.713 59.214 C 329.888 59.214 333.811 60.685 335.491 63.335 L 348.617 54.555 C 344.375 48.746 337.385 44.302 327.753 44.302 C 309.879 44.302 292.19 59.106 292.19 77.041 C 292.19 90.56 303.103 101.454 317.695 101.454 M 214.821 101.481 C 224.025 101.481 232.082 98.217 238.831 91.977 L 228.347 81.191 C 225.279 84.135 220.397 86.571 216.075 86.571 C 210.473 86.571 206.229 82.235 206.229 76.64 C 206.229 68.073 214.687 59.214 223.811 59.214 C 226.986 59.214 230.908 60.685 232.588 63.335 L 245.714 54.555 C 241.473 48.746 234.483 44.302 224.879 44.302 C 207.003 44.302 189.314 59.106 189.314 77.041 C 189.314 90.56 200.227 101.454 214.821 101.454 M 257.881 100.225 L 272.955 27.628 L 255.96 27.628 L 240.886 100.225 Z M 87.829 77.925 C 87.829 71.258 83.906 65.451 77.982 62.612 C 86.227 58.918 91.749 51.745 91.749 43.5 C 91.749 34.317 83.799 27.653 72.061 27.653 L 42.498 27.653 L 27.37 100.249 L 59.598 100.249 C 74.513 100.249 87.851 91.684 87.851 77.952 M 57.281 42.963 L 65.579 42.963 C 70.222 42.963 72.569 44.436 72.676 47.302 C 72.676 52.466 67.926 56.375 61.683 56.375 L 54.559 56.375 L 57.308 42.963 Z M 48.504 84.912 L 51.572 70.322 L 62.511 70.322 C 67.58 70.322 70.142 72.008 70.142 75.167 C 70.142 80.761 65.072 84.885 58.401 84.885 L 48.504 84.885 Z M 420.945 125.466 L 237.124 125.466 L 237.124 186.26 L 420.945 186.26 L 420.945 125.464 Z M 418.837 127.743 L 418.837 183.827 L 238.806 183.827 L 238.806 127.743 Z M 423 123.541 L 234.616 123.541 L 234.616 188 L 423 188 L 423 123.543 Z M 274.822 168.807 C 273.354 168.031 272.314 166.611 271.728 164.552 C 271.141 162.488 270.846 159.304 270.846 154.993 C 270.846 150.683 271.141 147.632 271.728 145.572 C 272.314 143.51 273.354 142.091 274.822 141.316 C 276.288 140.537 278.557 140.136 281.625 140.136 C 284.693 140.136 287.014 140.405 288.508 140.967 C 290.001 141.529 291.043 142.518 291.657 143.963 C 292.244 145.409 292.536 147.632 292.536 150.656 L 287.04 150.656 C 287.067 149.185 286.933 148.086 286.641 147.363 C 286.366 146.656 285.803 146.101 285.093 145.838 C 284.345 145.543 283.198 145.411 281.599 145.411 C 280.104 145.411 278.984 145.65 278.236 146.159 C 277.489 146.669 276.982 147.578 276.69 148.865 C 276.395 150.175 276.262 152.21 276.262 154.993 C 276.262 157.777 276.395 159.947 276.663 161.256 C 276.929 162.568 277.462 163.453 278.209 163.963 C 278.984 164.469 280.13 164.711 281.652 164.711 C 283.172 164.711 284.345 164.576 285.066 164.31 C 285.787 164.041 286.293 163.587 286.561 162.917 C 286.826 162.248 286.96 161.203 286.96 159.786 L 286.96 157.699 L 281.759 157.699 L 281.759 152.96 L 292.456 152.96 L 292.456 159.786 C 292.456 162.703 292.163 164.872 291.55 166.262 C 290.936 167.655 289.896 168.617 288.401 169.155 C 286.907 169.69 284.64 169.958 281.545 169.958 C 278.45 169.958 276.235 169.555 274.742 168.781 L 274.822 168.805 Z M 297.072 140.62 L 306.383 140.62 C 308.785 140.62 310.599 140.888 311.827 141.397 C 313.054 141.905 313.96 142.868 314.52 144.233 C 315.082 145.597 315.348 147.687 315.348 150.47 C 315.348 152.29 315.24 153.79 315.002 154.941 C 314.761 156.092 314.415 157.028 313.933 157.751 C 313.447 158.479 312.749 159.041 311.934 159.358 L 315.642 169.477 L 309.932 169.477 L 306.597 160.347 L 302.489 160.347 L 302.489 169.477 L 297.072 169.477 L 297.072 140.593 Z M 308.625 155.156 C 309.105 154.914 309.453 154.46 309.665 153.79 C 309.879 153.121 309.959 151.997 309.959 150.47 C 309.959 148.944 309.852 147.873 309.665 147.177 C 309.453 146.481 309.105 146.026 308.625 145.814 C 308.145 145.599 307.371 145.491 306.331 145.491 L 302.489 145.491 L 302.489 155.53 L 306.331 155.53 C 307.371 155.53 308.145 155.422 308.625 155.183 Z M 323.083 168.913 C 321.671 168.217 320.682 166.851 320.122 164.791 C 319.562 162.729 319.27 159.49 319.27 155.019 C 319.27 150.551 319.562 147.338 320.122 145.303 C 320.682 143.242 321.671 141.876 323.083 141.18 C 324.498 140.484 326.66 140.136 329.567 140.136 C 332.474 140.136 334.636 140.486 336.051 141.18 C 337.465 141.876 338.451 143.242 339.038 145.303 C 339.625 147.365 339.893 150.602 339.893 155.019 C 339.893 159.436 339.598 162.729 339.038 164.791 C 338.451 166.851 337.465 168.217 336.051 168.913 C 334.636 169.609 332.474 169.958 329.567 169.958 C 326.66 169.958 324.498 169.609 323.083 168.913 Z M 332.635 164.017 C 333.302 163.587 333.755 162.703 334.023 161.364 C 334.29 160.025 334.422 157.912 334.422 155.021 C 334.422 152.129 334.29 150.014 334.023 148.702 C 333.755 147.392 333.302 146.508 332.635 146.078 C 331.968 145.65 330.955 145.438 329.567 145.438 C 328.179 145.438 327.166 145.65 326.499 146.078 C 325.832 146.508 325.379 147.392 325.111 148.702 C 324.846 150.014 324.712 152.129 324.712 155.019 C 324.712 157.912 324.846 160.025 325.111 161.364 C 325.379 162.703 325.832 163.587 326.499 164.015 C 327.166 164.442 328.179 164.657 329.567 164.657 C 330.955 164.657 331.968 164.442 332.635 164.017 Z M 347.816 169.128 C 346.428 168.566 345.466 167.574 344.906 166.184 C 344.346 164.791 344.054 162.729 344.054 160.052 L 344.054 140.645 L 349.469 140.645 L 349.469 160.052 C 349.469 161.337 349.603 162.302 349.869 162.971 C 350.136 163.641 350.563 164.095 351.176 164.335 C 351.79 164.576 352.671 164.711 353.818 164.711 C 354.965 164.711 355.819 164.576 356.433 164.335 C 357.05 164.1 357.53 163.599 357.74 162.971 C 358.006 162.302 358.14 161.339 358.14 160.052 L 358.14 140.645 L 363.503 140.645 L 363.503 160.052 C 363.503 162.756 363.236 164.791 362.676 166.184 C 362.116 167.574 361.154 168.566 359.768 169.128 C 358.381 169.69 356.379 169.985 353.791 169.985 C 351.203 169.985 349.202 169.69 347.816 169.128 Z M 368.385 140.62 L 377.696 140.62 C 380.097 140.62 381.911 140.888 383.138 141.397 C 384.367 141.905 385.273 142.868 385.833 144.233 C 386.393 145.597 386.661 147.687 386.661 150.47 C 386.661 153.255 386.393 155.369 385.833 156.734 C 385.273 158.098 384.392 159.062 383.138 159.573 C 381.884 160.081 380.07 160.347 377.696 160.347 L 373.8 160.347 L 373.8 169.477 L 368.385 169.477 L 368.385 140.593 Z M 379.938 155.156 C 380.418 154.914 380.764 154.46 380.978 153.763 C 381.192 153.067 381.27 151.97 381.27 150.47 C 381.27 148.97 381.165 147.873 380.978 147.177 C 380.764 146.481 380.418 146.026 379.938 145.814 C 379.456 145.599 378.684 145.491 377.642 145.491 L 373.8 145.491 L 373.8 155.53 L 377.642 155.53 C 378.684 155.53 379.456 155.422 379.938 155.183 Z" fill="transparent" height="188px" id="n3lH8vrVf" transform="translate(-0.5 -0.5)" width="423px"><path d="M 0 0 L 423 0 L 423 188 L 0 188 Z" fill="transparent" height="188px" id="ProKjg9wo" width="423px"/><path d="M 375.83 0 L 0 0 L 0 127.635 L 375.83 127.635 Z" fill="rgb(225, 0, 20)" height="127.63547252747253px" id="yG1NmNjER" width="375.8304760514019px"/><path d="M 196.838 18.819 C 202.014 18.819 206.896 14.052 206.896 8.673 C 206.896 3.909 203.295 0 198.44 0 C 193.156 0 188.06 4.551 188.06 10.253 C 188.06 15.017 191.664 18.819 196.838 18.819 Z M 65.309 65.852 C 65.309 74.204 71.233 80.226 80.225 80.226 C 85.104 80.226 90.388 78.433 94.096 75.462 L 92.202 62.986 C 91.028 64.032 88.496 65.317 86.066 65.317 C 84.172 65.317 83.105 64.352 83.105 62.05 C 83.105 60.79 83.424 59.507 87.748 38.602 L 99.085 38.602 L 102.048 24.333 L 90.736 24.333 L 95.218 3.21 L 76.275 11.67 L 73.58 24.359 L 66.378 24.359 L 63.31 38.627 L 70.619 38.627 C 65.869 60.819 65.336 63.149 65.336 65.876 M 0.373 60.042 C 0.994 63.614 2.428 66.993 4.561 69.919 C 9.097 76.159 16.674 80.2 25.717 80.2 C 34.762 80.2 43.006 76.667 49.595 70.965 L 38.87 59.935 C 35.563 63.147 31.214 65.317 26.783 65.317 C 24.197 65.317 21.875 64.459 20.141 62.986 L 43.754 52.44 L 61.041 44.73 C 60.646 41.108 59.423 37.628 57.467 34.559 C 53.064 27.65 45.086 23.072 35.456 23.072 C 17.687 23.072 0 37.769 0 55.813 C 0 57.259 0.132 58.677 0.371 60.042 Z M 34.521 37.957 C 37.723 37.957 40.445 39.269 42.232 41.358 L 16.915 52.654 C 18.461 44.969 26.277 37.931 34.521 37.931 M 191.209 78.943 L 202.628 24.306 L 185.553 24.306 L 174.135 78.943 Z M 226.905 80.2 C 236.111 80.2 244.168 76.935 250.917 70.696 L 240.433 59.91 C 237.365 62.854 232.483 65.29 228.159 65.29 C 222.557 65.29 218.315 60.953 218.315 55.359 C 218.315 46.791 226.774 37.933 235.897 37.933 C 239.072 37.933 242.994 39.404 244.675 42.054 L 257.801 33.274 C 253.559 27.465 246.569 23.021 236.937 23.021 C 219.063 23.021 201.374 37.825 201.374 55.76 C 201.374 69.279 212.287 80.173 226.879 80.173" fill="rgb(255, 255, 255)" height="80.22641766047215px" id="cg9QItd99" transform="translate(90.816 21.281)" width="257.8006377888617px"/><path d="M 187.451 73.853 C 196.655 73.853 204.711 70.589 211.461 64.35 L 200.976 53.563 C 197.909 56.507 193.027 58.943 188.705 58.943 C 183.102 58.943 178.859 54.607 178.859 49.012 C 178.859 40.445 187.317 31.586 196.441 31.586 C 199.615 31.586 203.538 33.057 205.218 35.708 L 218.344 26.927 C 214.103 21.118 207.112 16.674 197.509 16.674 C 179.633 16.674 161.944 31.479 161.944 49.413 C 161.944 62.932 172.857 73.826 187.451 73.826 M 230.511 72.597 L 245.585 0 L 228.59 0 L 213.516 72.597 Z M 60.458 50.297 C 60.458 43.63 56.536 37.823 50.612 34.985 C 58.856 31.291 64.379 24.118 64.379 15.873 C 64.379 6.689 56.429 0.025 44.69 0.025 L 15.127 0.025 L 0 72.622 L 32.227 72.622 C 47.143 72.622 60.481 64.056 60.481 50.324 M 29.911 15.335 L 38.209 15.335 C 42.852 15.335 45.199 16.808 45.306 19.674 C 45.306 24.839 40.556 28.747 34.313 28.747 L 27.189 28.747 L 29.938 15.335 Z M 21.134 57.284 L 24.201 42.695 L 35.141 42.695 C 40.21 42.695 42.772 44.38 42.772 47.539 C 42.772 53.134 37.702 57.257 31.031 57.257 L 21.134 57.257 Z M 393.575 97.838 L 209.754 97.838 L 209.754 158.633 L 393.575 158.633 L 393.575 97.836 Z" fill="rgb(255, 255, 255)" height="158.63274110295222px" id="P79YFTBqp" transform="translate(27.37 27.628)" width="393.57489310291317px"/><path d="M 184.22 4.202 L 184.22 60.286 L 4.19 60.286 L 4.19 4.202 Z M 188.384 0 L 0 0 L 0 64.459 L 188.384 64.459 L 188.384 0.002 Z" fill="rgb(225, 0, 20)" height="64.45920879317377px" id="ALLwAOX6e" transform="translate(234.616 123.541)" width="188.38365944256296px"/><path d="M 3.976 28.671 C 2.508 27.894 1.468 26.475 0.881 24.415 C 0.294 22.351 0 19.168 0 14.856 C 0 10.547 0.294 7.495 0.881 5.435 C 1.468 3.374 2.508 1.954 3.976 1.18 C 5.442 0.401 7.711 0 10.779 0 C 13.847 0 16.167 0.269 17.662 0.831 C 19.155 1.392 20.197 2.382 20.81 3.826 C 21.397 5.272 21.689 7.495 21.689 10.52 L 16.194 10.52 C 16.221 9.049 16.087 7.95 15.795 7.227 C 15.52 6.519 14.956 5.964 14.246 5.702 C 13.499 5.407 12.352 5.274 10.752 5.274 C 9.257 5.274 8.137 5.514 7.39 6.022 C 6.642 6.532 6.136 7.441 5.843 8.729 C 5.549 10.038 5.415 12.073 5.415 14.856 C 5.415 17.641 5.549 19.81 5.817 21.12 C 6.082 22.432 6.616 23.316 7.363 23.826 C 8.137 24.333 9.284 24.574 10.806 24.574 C 12.325 24.574 13.499 24.44 14.219 24.173 C 14.94 23.905 15.447 23.45 15.714 22.781 C 15.98 22.112 16.114 21.066 16.114 19.649 L 16.114 17.563 L 10.913 17.563 L 10.913 12.823 L 21.609 12.823 L 21.609 19.649 C 21.609 22.566 21.317 24.735 20.703 26.126 C 20.09 27.518 19.05 28.481 17.555 29.018 C 16.06 29.553 13.793 29.822 10.699 29.822 C 7.604 29.822 5.388 29.419 3.896 28.644 L 3.976 28.669 Z M 26.225 0.483 L 35.536 0.483 C 37.939 0.483 39.753 0.752 40.98 1.26 C 42.207 1.768 43.113 2.731 43.673 4.097 C 44.235 5.46 44.501 7.551 44.501 10.334 C 44.501 12.154 44.394 13.654 44.155 14.804 C 43.914 15.955 43.568 16.891 43.087 17.614 C 42.6 18.343 41.902 18.904 41.087 19.221 L 44.796 29.34 L 39.086 29.34 L 35.75 20.211 L 31.643 20.211 L 31.643 29.34 L 26.225 29.34 L 26.225 0.457 Z M 37.778 15.019 C 38.258 14.778 38.606 14.323 38.818 13.654 C 39.032 12.984 39.113 11.861 39.113 10.334 C 39.113 8.807 39.006 7.737 38.818 7.041 C 38.606 6.344 38.258 5.89 37.778 5.677 C 37.299 5.462 36.525 5.355 35.485 5.355 L 31.643 5.355 L 31.643 15.393 L 35.485 15.393 C 36.525 15.393 37.299 15.286 37.778 15.046 Z M 52.237 28.776 C 50.824 28.08 49.836 26.715 49.276 24.655 C 48.716 22.593 48.423 19.354 48.423 14.883 C 48.423 10.414 48.716 7.202 49.276 5.167 C 49.836 3.105 50.824 1.74 52.237 1.043 C 53.651 0.347 55.813 0 58.72 0 C 61.628 0 63.79 0.349 65.204 1.043 C 66.619 1.74 67.605 3.105 68.192 5.167 C 68.779 7.229 69.046 10.466 69.046 14.883 C 69.046 19.3 68.752 22.593 68.192 24.655 C 67.605 26.715 66.619 28.08 65.204 28.776 C 63.79 29.473 61.628 29.822 58.72 29.822 C 55.813 29.822 53.651 29.473 52.237 28.776 Z M 61.788 23.88 C 62.456 23.45 62.908 22.566 63.176 21.227 C 63.444 19.889 63.576 17.775 63.576 14.885 C 63.576 11.993 63.444 9.877 63.176 8.565 C 62.908 7.256 62.456 6.371 61.788 5.942 C 61.121 5.514 60.108 5.301 58.72 5.301 C 57.333 5.301 56.32 5.514 55.653 5.942 C 54.985 6.371 54.532 7.256 54.265 8.565 C 53.999 9.877 53.865 11.993 53.865 14.883 C 53.865 17.775 53.999 19.889 54.265 21.227 C 54.532 22.566 54.985 23.45 55.653 23.878 C 56.32 24.306 57.333 24.521 58.72 24.521 C 60.108 24.521 61.121 24.306 61.788 23.88 Z M 76.969 28.991 C 75.582 28.429 74.62 27.438 74.06 26.047 C 73.5 24.655 73.208 22.593 73.208 19.916 L 73.208 0.508 L 78.623 0.508 L 78.623 19.916 C 78.623 21.201 78.757 22.165 79.022 22.835 C 79.29 23.504 79.716 23.959 80.33 24.198 C 80.943 24.44 81.824 24.574 82.971 24.574 C 84.118 24.574 84.973 24.44 85.586 24.198 C 86.204 23.963 86.684 23.463 86.894 22.835 C 87.159 22.165 87.293 21.203 87.293 19.916 L 87.293 0.508 L 92.657 0.508 L 92.657 19.916 C 92.657 22.62 92.389 24.655 91.829 26.047 C 91.269 27.438 90.308 28.429 88.922 28.991 C 87.534 29.553 85.533 29.849 82.945 29.849 C 80.356 29.849 78.355 29.553 76.969 28.991 Z M 97.539 0.483 L 106.85 0.483 C 109.25 0.483 111.064 0.752 112.291 1.26 C 113.521 1.768 114.427 2.731 114.987 4.097 C 115.547 5.46 115.814 7.551 115.814 10.334 C 115.814 13.119 115.547 15.232 114.987 16.598 C 114.427 17.961 113.545 18.926 112.291 19.436 C 111.038 19.945 109.224 20.211 106.85 20.211 L 102.954 20.211 L 102.954 29.34 L 97.539 29.34 L 97.539 0.457 Z M 109.092 15.019 C 109.571 14.778 109.917 14.323 110.132 13.627 C 110.346 12.931 110.424 11.834 110.424 10.334 C 110.424 8.834 110.319 7.737 110.132 7.041 C 109.917 6.344 109.571 5.89 109.092 5.677 C 108.61 5.462 107.838 5.355 106.796 5.355 L 102.954 5.355 L 102.954 15.393 L 106.796 15.393 C 107.838 15.393 108.61 15.286 109.092 15.046 Z" fill="rgb(225, 0, 20)" height="29.848615382933417px" id="ZK1P1uYF6" transform="translate(270.846 140.136)" width="115.81437695939957px"/></g></svg>)
